Pengaruh Word Of Mouth, Persepsi Harga dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen pada Noira Coffee Kendari. HORIZON: Indonesian Journal of Multidisciplinary, [S. l.], v. 4, n. 2, p. 120–133, 2026. DOI: 10.54373/hijm.v4i2.5328. Disponível em: https://ejournal.indo-intellectual.id/index.php/hijm/article/view/5328. Acesso em: 12 aug. 2026.