Dampak Kualitas Layanan dan Kualitas Produk Terhadap Loyalitas Nasabah Melalui Kepuasan Nasabah PT Asuransi Jiwa BCA Life di Provinsi Jambi. HORIZON: Indonesian Journal of Multidisciplinary, [S. l.], v. 4, n. 3, p. 164–187, 2025. DOI: 10.54373/hijm.v4i3.5373. Disponível em: https://ejournal.indo-intellectual.id/index.php/hijm/article/view/5373. Acesso em: 12 aug. 2026.