Behavioural Economics dalam Era Digital: Mengapa Konsumen Semakin Rentan terhadap Impulse Buying.?. HORIZON: Indonesian Journal of Multidisciplinary, [S. l.], v. 4, n. 3, p. 2651–2670, 2026. DOI: 10.54373/hijm.v4i3.6213. Disponível em: https://ejournal.indo-intellectual.id/index.php/hijm/article/view/6213. Acesso em: 12 aug. 2026.