Pengaruh Perilaku Penjualan Adaptif, Orientasi Pasar dan Inovasi Produk Terhadap Kinerja Penjualan Pelaku UMKM di Mall UKM Kota Cirebon. HORIZON: Indonesian Journal of Multidisciplinary, [S. l.], v. 4, n. 3, p. 3603–3613, 2026. DOI: 10.54373/hijm.v4i3.6431. Disponível em: https://ejournal.indo-intellectual.id/index.php/hijm/article/view/6431. Acesso em: 1 sep. 2026.