“Pengaruh Digital Marketing, Brand Image Dan Promosi Terhadap Keputusan Pembelian Pada Kentucky Fried Chicken (KFC) Kota Probolinggo”. HORIZON: Indonesian Journal of Multidisciplinary, vol. 4, no. 3, June 2026, pp. 1971-8, https://doi.org/10.54373/hijm.v4i3.5671.