THE EFFECT OF SATISFACTION AND MOTIVATION ON BUYING INTEREST (CASE STUDY: MADRASAH IBTIDAIYAH TAHFIDZ AL-QUR'AN AL-FURQON PONOROGO)

. Satisfaction and motivation are thought to have an influence on consumer purchase interest, this is based on the concept that in order to attract customers, the approach to customers must be carried out properly in order to create a comfortable atmosphere for customers to shop. This study aims to determine the effect of satisfaction and motivation on the buying interest of students' guardians to send their children to Islamic Education Institutions at Madrasah Ibtidaiyah Tahfidz Al-Qur'an Al-Furqon Ponorogo. The efforts of data collection in this research by distributing questionnaires to a sample of 97 respondents from a total population of 147. The analysis used was validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression test, and hypothesis testing. The results showed that: satisfaction and motivation have a positive and significant effect on consumer purchase interest. Satisfaction (X1) has a positive and significant effect on consumer purchase interest. Meanwhile, motivation (X2) is also significant, has a positive effect on consumer purchase interest in Madrasah Ibtidaiyah MI Tahfidz Qur'an Al-Furqon Ponorogo education services.


INTRODUCTION
Currently in Indonesia many private educational institutions have emerged, this condition also occurs in Ponorogo Regency. This situation is perceived by the private sector as a very good opportunity to participate in national development, especially in the field of education, in order to participate in realizing the goals of education. This opportunity is also used to improve the image of an institution or foundation through meeting the needs of the community for quality education. The specialized educational institution is Madrasah Ibtidaiyah (MI). Madrasah Ibtidaiyah (MI) is the most basic level of formal education equivalent to elementary school, which is managed by the Ministry of Religion. One of the madrasas that has developed since 2017 is Madrasah Ibtidaiyah (MI) tahfidz Al-Qur'an Al Furqon in Babadan District, Ponorogo Regency. At a relatively young age, it does not dampen the participation of the public / parents of students to entrust their children's education at Madrasah Ibtidaiyah (MI) Tahfidz Al-Qur'an Al Furqon. This is evidenced by the increasing number of students from year to year significantly.
Madrasah MI Tahfidz al quran al furqon Ponorogo as one of the educational institutions that is already quite advanced, shows good growth seen from the number of new students that increases every year, but with the competition between existing schools, it is possible that schools are no longer in demand by students. student parents. Seeing this phenomenon, it is necessary to know how much influence the satisfaction and motivation of services in education has on the buying interest of parents to send their children to Madrasah MI tahfidz al quran al furqon Ponorogo. In this study, several indicators of consumer satisfaction that will be taken at Madrasah Ibtidaiyah Tahfidz Al-Quran Al-Furqon in Ponorogo are limited, namely confirmation of expectations, interest in repurchasing, and dissatisfaction (Arianty, 2016).
Based on this background, the authors conducted research with the aim of knowing the effect of satisfactionand motivation towards consumer buying interest of students at Madrasah Ibtidaiyah MI Tahfidz Al-Qur'an Al-Furqon Ponorogo.

METHODS
The method in this study uses quantitative methods. In quantitative methods, research data are in the form of numbers and analyzed using statistics (Sugiyono, 2013). Data was collected by distributing questionnaires to respondents. The population in this study were the guardians of Madrasah Ibtidaiyah MI Tahfidz Al-Qur'an Al-Furqon Ponorogo, totaling 147 guardians. As for the number of samples set as many as 97 people from members of the

T Uji test
Test ️ statistics (️-Test) aims to determine the significant relationship of each independent variable to the dependent variable. Partial hypothesis testing is done by comparing the value of t count with the value of t table. To analyze the effect of the satisfaction variable (X1) and the motivation variable (X2) on buying interest (Y) a statistical method is used with a significance level of = 0.05, which means that the error rate is 5%. The hypotheses in this study are: Hypothesis I:   The multiple regression equation is explained as follows (1)

DISCUSSION
Buying interest is the tendency of consumers to buy a brand or take action to relate to a purchase which is measured by the level of possibility of consumers to make a purchase.
Buying interest can be identified through the following indicators, namely: transactional interest, referential interest, preferential interest, and exploratory interest (Mila et al, 2016).

The Effect of Satisfaction on Consumer Purchase Interest in Islamic Education Services at MI Tahfidz Qur'an Al-Furqon Ponorogo
Satisfaction is the level of customer feelings obtained after the customer has done/enjoyed a product or service (Sari, 2020). In ️ Islamic ️ economics, ️ the ️ satisfaction ️ of ️ a ️ Muslim ️ is ️ called ️ qana"ah. ️ Satisfaction ️ in ️ Islam (qana'ah) is a reflection of one's satisfaction both internally and externally. Satisfaction in Islam encourages a Muslim consumer to be fair. The concept of satisfaction in Islam is related to faith that gives birth to gratitude (Anita, 2019). The level of service quality according to an Islamic economic perspective is used by respondents' opinions regarding a friendly attitude in offering goods, being responsible for the arrangement of goods, providing excellent and honest service in delivery (Amifaturrohmah, 2015). With regard to the provision of consumer services, Islam has regulated how to produce quality satisfaction for its visitors, where the basis of the building is sourced from the Qur'an and hadith, and can be formed if there are the following instruments (1) must be based on patience, (2) long term commitment, (3) service quality improvement, and (4) Cooperation and respect/respect for everyone.

The Influence of Motivation on Consumers' Purchase Interest in Madrasah Ibtidaiyah Education Services MI Tahfidz Qur'an Al-Furqon Ponorogo
The level of motivation of respondents in this study is seen from rational and emotional indicators (Zuhriyah, 2020). Motivation appears in two basic forms, namely intrinsic motivation and extrinsic motivation (Irham, 2011 Then X2 (motivation) is significant at the 5% level, so the decision is Ho is rejected and Ha is accepted. In the Qur'an and Hadith, various expressions can be found that show encouragement to every Muslim and believer to always study hard. The recommendation to study is accompanied by the urgency of supporting factors in order to further increase the enthusiasm for learning for everyone. One of the main factors is motivation, both motivation that comes from within oneself, as well as motivation that is grown from the role of the social environment (Rusdiansyah, 2019).

CONCLUSION
Based on the research that has been done, it can be concluded that (1)

RECOMMENDATIONS
It is hoped that the chairman of the foundation and the leaders of Madrasah Ibtidaiyah MI Tahfidz Qur'an Al-Furqon Ponorogo will continue to improve the quality of teaching staff and facilities at the school. For further researchers, in order to use different measurement variables or add samples, so that it can be seen from various indicators that affect public interest in Madrasah Ibtidaiyah MI Tahfidz Qur'an Al-Furqon Ponorogo.