Zhukhruffa, S. and Tirta, A. 2025. Analisis Pengaruh Proposisi Nilai (Value Proposition) terhadap Intensi Membagikan (Share Intention) Mahasiswa atas Informasi Mengenai Program Studi Sarjana Administrasi Bisnis UNPAR. Indo-Fintech Intellectuals: Journal of Economics and Business. 4, 6 (Feb. 2025), 3442–3457. DOI:https://doi.org/10.54373/ifijeb.v4i6.2637.