Ruhu, Y.F. et al. 2025. THE INFLUENCE OF DIGITAL MARKETING, BRAND AWARENESS, AND EMOTIONAL DESIRE ON MCDONALD’S PURCHASING DECISIONS . Indo-Fintech Intellectuals: Journal of Economics and Business. 5, 2 (Jun. 2025), 5572–5586. DOI:https://doi.org/10.54373/ifijeb.v5i2.3429.