Analisis Ekuitas Merek Online, Pengalaman Merek, Sikap Merek, dan Keterikatan Merek: Pendekatan Structural Equation Modeling pada Bisnis Ritel. (2025). Indo-Fintech Intellectuals: Journal of Economics and Business, 5(2), 5440-5453. https://doi.org/10.54373/ifijeb.v5i2.2842