Pengaruh Content Marketing dan Electronic Word of Mouth (E-WoM) pada Media Sosial Tiktok Shop Terhadap Keputusan Pembelian Produk Skincare Generasi Z Kota Bengkulu. Indo-Fintech Intellectuals: Journal of Economics and Business, [S. l.], v. 4, n. 3, p. 725–733, 2024. DOI: 10.54373/ifijeb.v4i3.1368. Disponível em: https://ejournal.indo-intellectual.id/index.php/ifi/article/view/1368. Acesso em: 17 jun. 2026.