THE IMPACT OF REVERSE LOGISTICS, SUSTAINABLE PROCUREMENT, ETHICAL BRANDING, AND CONSUMER CONSCIOUSNESS ON MSME COMPETITIVENESS IN INDONESIA. Indo-Fintech Intellectuals: Journal of Economics and Business, [S. l.], v. 5, n. 3, p. 6371–6382, 2025. DOI: 10.54373/ifijeb.v5i3.3238. Disponível em: https://ejournal.indo-intellectual.id/index.php/ifi/article/view/3238. Acesso em: 12 aug. 2026.