RAHMAN, Kristanti; WULANDJANI, Harimurti; ZULFIKRI, Agung. THE EFFECT OF NEURO-ENTREPRENEURSHIP, DECISION-MAKING HEURISTICS, SOCIAL MEDIA VIRALITY, AND COMMUNITY-BASED MARKETING ON FOOD PRODUCT BRAND EQUITY. Indo-Fintech Intellectuals: Journal of Economics and Business, [S. l.], v. 5, n. 3, p. 6394–6405, 2025. DOI: 10.54373/ifijeb.v5i3.3240. Disponível em: https://ejournal.indo-intellectual.id/index.php/ifi/article/view/3240. Acesso em: 5 jun. 2026.