RUHU, Yholand F; FANGGIDAE, Apriana H. J; RIWU, Yonas Ferdinand; AMTIRAN, Paulina Y. THE INFLUENCE OF DIGITAL MARKETING, BRAND AWARENESS, AND EMOTIONAL DESIRE ON MCDONALD’S PURCHASING DECISIONS . Indo-Fintech Intellectuals: Journal of Economics and Business, [S. l.], v. 5, n. 2, p. 5572–5586, 2025. DOI: 10.54373/ifijeb.v5i2.3429. Disponível em: https://ejournal.indo-intellectual.id/index.php/ifi/article/view/3429. Acesso em: 4 jun. 2026.