“Analisis Ekuitas Merek Online, Pengalaman Merek, Sikap Merek, Dan Keterikatan Merek: Pendekatan Structural Equation Modeling Pada Bisnis Ritel”. 2025. Indo-Fintech Intellectuals: Journal of Economics and Business 5 (2): 5440-53. https://doi.org/10.54373/ifijeb.v5i2.2842.