[1]
Y. F. Ruhu, A. H. J. Fanggidae, Y. F. Riwu, and P. Y. Amtiran, “THE INFLUENCE OF DIGITAL MARKETING, BRAND AWARENESS, AND EMOTIONAL DESIRE ON MCDONALD’S PURCHASING DECISIONS ”, IFIJEB, vol. 5, no. 2, pp. 5572–5586, Jun. 2025.