Apiatno, Apiatno. “Membangun Loyalitas Merek Melalui Emotional Marketing: Analisis Kajian Literatur Tentang Emotional Connection Dan Brand Loyalty”. Indo-Fintech Intellectuals: Journal of Economics and Business, vol. 5, no. 1, Mar. 2025, pp. 4026-37, doi:10.54373/ifijeb.v5i1.2836.