Basneldi B, Yusniar Y, Zukfikri A. THE IMPACT OF REVERSE LOGISTICS, SUSTAINABLE PROCUREMENT, ETHICAL BRANDING, AND CONSUMER CONSCIOUSNESS ON MSME COMPETITIVENESS IN INDONESIA. IFIJEB [Internet]. 2025 Aug. 24 [cited 2026 Jun. 5];5(3):6371-82. Available from: https://ejournal.indo-intellectual.id/index.php/ifi/article/view/3238