Pengaruh Kualitas Pelayanan, Harga, dan Lokasi terhadap Loyalitas Pelanggan Barbershop Macco di Kota Bengkayang

Abstract

The purpose of this study was to examine the effect of Service Quality, Price, Location on customer loyalty, Barbershop Macco. In this study, respondents answered all 20 questions from the questionnaire that had been filled out by the resource person using Google Form. Respondents who participated in this study amounted to 150 people. The target respondents were consumers who had previously used hair cutting services at Barbershop Macco at least 2 times. This study uses an explanatory research approach, which aims to test the causal relationship between the variables involved. This study uses a quantitative approach, which is an empirical method that uses data in the form of numbers. The results of this study state that the Service Quality variable (X1) and the Price variable (X2) have a positive and significant effect on Barbershop Macco Customer Loyalty (Y). while the Location variable (X3) has a positive but insignificant effect on Barbershop Macco Customer Loyalty (Y), so it can be concluded that this study is not supported.