Pengembangan Video Animasi untuk Meningkatkan Minat Siswa Mengenal Sejarah Islam

Abstract

This study aims to analyze Generation Z's digital communication strategies through linguistic creativity in comments on the TikTok platform from a pragmatic perspective. The method used is a descriptive qualitative approach with pragmatic analysis. The research data was obtained from comments on a number of popular accounts that are widely accessed by Generation Z. The results of the study show that linguistic creativity functions as a pragmatic strategy that supports communication efficiency, affirms group identity, and strengthens social relationships between users. Furthermore, the use of language with a sense of solidarity shows that digital communication not only functions as a means of information exchange but also as an instrument for forming social closeness and self-expression. Thus, this study confirms that Generation Z's digital communication on TikTok plays an important role in shaping identity, social networks, and contemporary language culture.